AI Insights · Timothy · January 2025
Top Beauty Retail Apps in South America: Q4 2024 Analysis
Explore the performance trends of the top beauty retail apps in South America during Q4 2024, highlighting key metrics like downloads and active users.
In the fourth quarter of 2024, the top beauty retail applications in South America showed varying trends in downloads and active users, based on data from Sensor Tower. Here's a closer look at the performance of these apps:
O Boticário saw its weekly downloads peak at around 210K in late October, with a gradual decline to approximately 117K by the end of December. Active users started at over 3.2M, with fluctuations leading to a decline to about 2.1M by the quarter's close.
Natura (Oficial) recorded a significant increase in downloads, reaching a peak of about 233K in late November. Active users also grew, starting at 1.8M and peaking at over 3.6M before settling at 1.9M.
Época Cosméticos & Perfumaria experienced a steady increase in downloads, peaking at approximately 153K in late November. Active users showed an upward trend, starting at 582K and peaking at 1.4M before ending the quarter at 703K.
Beleza na Web: Cosméticos observed a gradual increase in downloads, reaching about 83K in late November. Active users also saw growth from 743K to a peak of 1.2M, closing the quarter at 635K.
SEPHORA: Maquiagem e Perfumes had a noticeable peak in downloads of around 69K in early November, while active users increased from 304K to a peak of 637K, ending the quarter at 362K.
For more detailed insights and data, you can visit Sensor Tower.
